SheZow follows 12-year-old schoolboy Guy Hamdon, who inherits a magic ring from his dead aunt which turns him into his more feminine alter ego.
The ring is only meant to be worn by a woman, and once the transformation has taken place, SheZow devotes her time to fighting crime. She serves up rough justice with a tirade of gadgets, including laser lipstick and vanishing cream.
Like all cartoon heroes she comes complete with a trademark costume. As Superman came with his red cape and Betman with his horned helmet, SheZow battles criminals in a purple skirt and white go-go boots.
The magic words Guy shouts when changing identity are: ‘You go girl!’ emphasizing the gender transformation.
‘Then I looked at it and I thought: “This is just funny”.’
Loesch hopes the new cartoon show will help boost ratings for The Hub. So far it has had minor success with hit shows like My Little Pony: Friendship Is Magic.
According to the Daily Mail, the show has received very poor reception from right-wing news website Breitbart, with reporter Ben Shapiro saying: ‘Nothing says “child appropriate” quite like gender-bending underage superheroes.’
SheZow has been running on Australia’s Network Ten since December 2012.
It will start airing on The Hub on 1 June and UK satellite channel BSkyB later this year.
Here is the intro to the show: