Last week, Gap made a big announcement. After weeks of pressure by people across the globe to sign the binding Bangladesh Safety Accord and end death traps in its factories, Gap put out a press release about its big new plan: partnering with Walmart on a fake “safety plan” that is not accountable to anyone.
Gap thinks it can fool us with a cheap PR stunt. It’s wrong.
Help us undermine Gap’s PR stunt by spreading the word about Gap and Walmart’s deadly “plan” and sharing this image on Facebook or forwarding this email to your friends.
Gap and Walmart are strange bedfellows. Walmart has a long record of unethical behavior, from brutally exploiting workers to discriminating against women to bribing Mexican officials, and it’s one of the most hated corporations in the world. Until recently, Gap was seen as a fairly responsible company.
Our sources tell us that Gap’s senior executives get really upset when they hear their company’s name mentioned in the same breath as Walmart. It means the brand they’ve tried to create for years is crumbling. But if they’re going to get in bed with Walmart to avoid taking responsibility for workers’ safety, they’re going to have to deal with the consequences. If Gap doesn’t like it, it can join the Bangladesh Safety Accord like dozens of brands already have.
Thanks for keeping the pressure on Gap to actually protect its workers from death traps,
Marguerite, Rob, Kaytee, and the rest of The Sum Of Us
P.S. We’ve created a new tumblr to spread the word about Gap and Walmart’s blossoming friendship: gapheartswalmart.tumblr.com. If you want to make your own submission (and make Gap’s bosses angry), just go here or here and email a link to email@example.com. We’ll take the best submissions and put them on the tumblr.