GLAAD and American Apparel, the downtown Los Angeles based clothing manufacturer, today announced a renewal of their LGBT Pride partnership with a newly designed shirt to be released in conjunction with LGBT Pride Month. Fifteen percent of all net sales will benefit GLAAD’s work to share stories from the LGBT community that build support for equality.
In a company first, American Apparel has designed a bi and transgender-inclusive t-shirt that reads “Lesbian, Gay, Bisexual, Transgender Pride.” For the second consecutive year, the new t-shirt campaign will feature a transgender model. The company has also crafted its first American market campaign to feature gay and lesbian couples. The tank top version of the shirt is available now.
“We are thrilled to be renewing our partnership with GLAAD again this year. LGBT Pride is something we care deeply about, and American Apparel is committed to this issue for the long haul. We hope everyone comes out and joins us at march near them,” said Dov Charney, founder and CEO of American Apparel.
“By creating this transgender-inclusive t-shirt and tank, American Apparel is showing that they are not only trendsetters in fashion, but also trailblazers for equality for all LGBT people,” said GLAAD National Spokesperson Wilson Cruz. “Additionally, the company’s statement of ‘Lesbian, Gay, Bisexual, and Transgender Pride’ will show millions of people that not only is being an LGBT individual ok, but it is something to be proud of and celebrated.”
The shirts, which are now available online and in stores across the nation, can be viewed here: http://store.americanapparel.ca/2011splgbt.html
American Apparel employees will also join GLAAD staff in LGBT Pride marches across the nation, including in New York and Chicago. For more information or to join GLAAD and American Apparel at one of these events, visit http://www.glaad.org/pride.