Speak up for Orangutans and Tigers

Kellogg’s wants you to believe that it’s committed to saving the rainforests, protecting endangered species, and fighting climate change. But it still has a huge joint venture with the world’s largest palm oil trader, Wilmar International — a company known for being even less sustainable than Exxon, TransCanada or Monsanto. Wilmar is illegally logging Indonesia’s national forests, wiping out the Sumatran tiger and orangutan, and releasing billions of tons of CO2 into the atmosphere every year. And Kellogg’s hasn’t lifted a finger to stop it’s business partner.

When we told that Kellogg’s executives that more than 117,000 consumers had called on them to use their relationship to push Wilmar clean up its act, they were eager to talk about all of Kellogg’s “sustainability programs”. But they didn’t say a single word about how they planned to pressure Wilmar to stop illegal deforestation.

Kellogg’s is delivering an earnings report today, and it’ll be under pressure from all sides. Socially responsible investors will be asking management about their deal with Wilmar, and a group of Girl Scouts who have been fighting to get Girl Scout Cookies (which are baked by Kellogg’s) made deforestation-free are delivering our petition to Kellogg’s headquarters in Michigan. We want to make sure that Kellogg’s also hears directly from consumers like us on this important day.

Click here for instructions to call Kellogg’s and demand it get serious about saving the rainforest.

Here’s what we need to do:

  1. Call Kellogg’s customer service line at 1-888-876-3750.
  2. When you get an answer, say you’re calling with a comment about Kellogg’s sustainability policies. Say that you want to have your comment passed along to management
  3. Once you get someone on the line, give your statement. Feel free to offer your own personal comments, or to use our talking points.

And that’s it! Once you’re done, make sure to report your call so we know how many people are calling in and how management is responding.

Kellogg’s and Wilmar have teamed up in a bid to dominate the extremely lucrative Chinese snack market — and Kellogg’s has enormous power to change Wilmar’s behavior. We’ve even heard that Wilmar executives have said they’d listen if Kellogg’s demanded they stop deforestation. If Kellogg’s wants customers to take believe that it cares about the rainforest, this is the perfect chance to prove it’s serious.

Palm oil’s low, low price has meant that it has become increasingly popular around the world, despite the industry’s devastating environmental impact. It’s easy to produce deforestation-free palm oil, but companies like Wilmar are cutting corners to avoid basic sustainability standards (and they’re getting away with it due to widespread corruption). Some companies, like Nestle, have listened to consumers and enacted strong policies to preserve the rainforests of Southeast Asia. If we can get Kellogg’s to join in, it’ll be a huge victory for the climate and for critically endangered species like the orangutans and the Sumatran tiger!

Already made your call? Then click here to submit your report so we can keep track of how Kellogg’s is responding.

Thanks for all you do,
Kaytee, Rob, and the team at SumOfUs

SumOfUs is a world-wide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy. You can follow us on Twitter, and like us on Facebook.



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